Van Leeuwen Launched a Hi there Kitty-Impressed Ice Cream Taste

Forty years in the past, then-President Ronald Reagan created an ice cream-centric annual observance, declaring that Nationwide Ice Cream Day could be celebrated on the third Sunday of July yearly. Why? As a result of he stated that ice cream was a “nutritious and healthful meals loved by over ninety p.c of the folks in america.” And actually, making a day only for ice cream might be among the finest makes use of of Presidential energy. 

We clearly take pleasure in Nationwide Ice Cream Day yearly, and this time, Van Leeuwen Ice Cream is celebrating it in tandem with Hi there Kitty’s fiftieth anniversary. The New York Metropolis-based ice cream maker now has created a limited-edition taste impressed by everybody’s favourite cartoon cat.  

Van Leeuwen’s Yummy Berry White Chocolate Truffle Ice Cream is a decadent-sounding mixture of white chocolate ice cream, bite-sized truffle brownie items, and pink raspberry jam (these pink swirls are alleged to remind you of Hi there Kitty’s hair bow). This taste has been made in collaboration with Sanrio, the massively common model that created Hi there Kitty. Will probably be accessible for sooner or later solely — on Sunday, July 21 — in any respect of Van Leeuwen’s scoop retailers in California, Colorado, Connecticut, Massachusetts, New Jersey, New York, Pennsylvania, Texas, and Washington, D.C. 

The 2 corporations are additionally co-hosting a Hi there Kitty-themed pop-up on Sunday, July 21, on the Van Leeuwen scoop store in New York Metropolis’s Tribeca neighborhood. The one-day-only occasion will embrace servings of the brand new Yummy Berry White Chocolate Truffle taste, together with different Hi there Kitty-inspired desserts and limited-edition merch. 

Van Leeuwen has been busy with its one-day-only ice cream releases — and its Nationwide Day-related treats. Earlier this week, it collaborated with Uncover Puerto Rico for a celebration of Nationwide Piña Colada Day that concerned a particular piña colada ice cream taste. 

And on Wednesday, a Van Leeuwen ice cream truck drove round New York Metropolis, passing out free scoops of the cocktail-inspired dessert. “We’re thrilled to share a scoop of paradise, melding the legacy of Puerto Rico’s beloved cocktail with scrumptious creativity,” stated Leah Chandler, Uncover Puerto Rico’s chief advertising officer. 

Waiting for Nationwide Ice Cream Day, Van Leeuwen stated that fifty% of the income from gross sales of its Hi there Kitty anniversary taste will probably be donated to charitable organizations. A scrumptious new ice cream taste that gives assist for an excellent trigger? That’s one thing we will get behind.