Anthropologie, the worldwide life-style model, will launch its fall marketing campaign Monday that includes Taylor Hill, Barbara Palvin and Devyn Garcia. They have been photographed by Yulia Gorbachenko in opposition to a backdrop of New York Metropolis.
“At Anthropologie, our ardour for creativity and group fuels all the pieces we do, and this 12 months’s fall marketing campaign captures the power and pleasure of ushering in a brand new season,” stated Elizabeth Preis, international chief advertising officer of Anthropologie. “New York Metropolis, with its vibrant pulse, serves as the best backdrop to harness this sense everyone knows so properly and convey it to life.”
A fall Anthropologie marketing campaign picture.
Courtesy of Anthropologie
This 12 months’s marketing campaign is extra intensive than a 12 months in the past. Anthropologie is increasing its social media technique and can introduce modern activations throughout TikTok, Meta and Pinterest, together with creator partnerships with mega influencers and group occasions, stated Preis.
The adverts will run throughout the U.S. and U.Ok.
The marketing campaign showcases items for each particular events and on a regular basis moments. The gathering options denim trenchcoats and Western-inspired suede fringe jackets in addition to moody florals and ruffles.
Anthropologie’s fall marketing campaign was shot in New York Metropolis.
Courtesy of Anthropologie
“We’ve listened to our clients and curated types that mix the newest tendencies with our icon types. This assortment is designed to seize the essence of fall, providing versatile, standout items that carry sophistication and heat to your autumn wardrobe,” stated Anu Narayanan, president of Anthropologie Ladies’s and Residence.
The marketing campaign will see the fashions prominently function the gathering throughout their social media platforms all through the season. Anthropologie can even accomplice with prime stylists from throughout the nation to supply their styling insights and showcase their favourite tendencies from the gathering. The stylists may have a devoted web page that includes their picks on Anthropologie’s web site and unique social content material throughout Anthropologie’s channels.
A fall picture from Anthropologie’s marketing campaign.
Courtesy of Anthropologie
General, the marketing campaign shall be featured out-of-home, in social media, and model channels, in addition to in-store and at occasions.
