Kim Kardashian‘s Skims turns 5 this fall. The actuality star and entrepreneur joined forces with Body cofounder Jens Grede to launch her shapewear model.
In 2023, Skims achieved a $4 billion valuation thanks partly to its viral enchantment. The model has tapped A-listers like Paris Hilton, Lana Del Rey and Kate Moss as spokesmodels, producing additional buzz for its increasing attire strains.
Beneath, WWD seems again at 10 of probably the most memorable Skims campaigns.
Addison Rae
Addison Rae for Skims.
Skims
In 2020, Skims rang in its one-year anniversary with a marketing campaign that includes TikTok star Addison Rae, Lisa Rinna’s mannequin daughters Amelia Grey and Delilah Belle Hamlin, in addition to Kardashian’s shut good friend and former MTV video jockey Lala Anthony.
Paris Hilton
Paris Hilton and Kim Kardashian for Skims.
Skims
Amid a brand new COVID-19 wave in fall 2020, Kardashian and Hilton socially distanced in type, showing within the first marketing campaign for Skims Velour. Channeling their very own 2000s paparazzi footage, the duo posed in numerous colorways of the model’s cozy tracksuits.
“I’m dwelling in sweatsuits proper now,” Hilton mentioned in a press release. “The Velour assortment is ideal for wanting scorching whereas being comfortable.”
Kate Moss
Kate Moss for Skims.
Skims
Moss, who got here to prominence within the ’90s after modeling Calvin Klein briefs, appeared in a 2021 marketing campaign for Skims’ bestselling Cotton and Matches Everyone collections.
“I’ve been a fan of Skims since Day One,” Moss mentioned in a press release. “What Kim is doing with the model is so contemporary and fashionable, making underwear girls really need and that matches completely. I put on it, my daughter wears it — even my mum wears it.”
Megan Fox
Megan Fox and Kourtney Kardashian for Skims.
Skims
Megan Fox famously struck up a friendship with Kardashian’s elder sister, Kourtney Kardashian, after she started relationship Blink-182’s Travis Barker. The drummer is shut with Fox’s former fiancé, Machine Gun Kelly, with each {couples} making double dates out of high-profile occasions just like the MTV Video Music Awards.
In a 2021 marketing campaign, Fox and Kardashian celebrated their friendship by posing for Skims, sporting types from the Cotton assortment.
“I like that Skims actually understands what girls need to put on and that they need to really feel attractive, assured and empowered,” Fox mentioned. “I beloved being on this marketing campaign with Kourtney; we had a lot enjoyable capturing collectively.”
Former Victoria’s Secret Angels
Candice Swanepoel, Tyra Banks, Heidi Klum and Alessandra Ambrosio for Skims.
Skims
Kim Kardashian tapped the modeling skills of 4 former Victoria’s Secret Angels for Skims’ 2022 Icons marketing campaign. It additionally marked the primary time that Candice Swanepoel, Tyra Banks, Alessandra Ambrosio and Heidi Klum appeared in a photograph shoot collectively because the supermodels labored for Victoria’s Secret at totally different instances.
Cardi B
Cardi B for Skims.
Skims
Cardi B made her Skims debut in 2023, modeling new colorways of the label’s Cotton assortment. “It’s so attractive and makes me really feel snatched but comfy whereas hanging out at dwelling,” the rapper mentioned of the ultra-soft vary. “The brand new types and colours I wore on set are even higher, and I can’t wait to put on them on a regular basis.”
Lana Del Rey
Lana Del Rey for Skims.
Skims
In one among Skims’ most viral campaigns to this point, Del Rey posed for the label’s 2024 Valentine’s Day store. Forward of her headlining efficiency on the Coachella Valley Music and Arts Pageant, Del Rey channeled her traditional Americana aesthetic with assist from British photographer and artist Nadia Lee Cohen, who staged the singer in a sequence of whimsical units impressed by classic pin-ups.
The marketing campaign generated almost $14 million in media publicity based on the info firm Launchmetrics, with Del Rey’s personal Instagram submit incomes Skims greater than $4 million.
Usher
Usher for Skims.
Skims
In a primary for Skims, the attire model’s web site supplied an unique downloadable model of Usher’s ninth album “Coming Dwelling” following the discharge of his 2024 Mens marketing campaign. The imagery, which depicts the singer in numerous types of Skims’ boxer briefs, debuted simply days earlier than his Tremendous Bowl halftime efficiency.
Sabrina Carpenter
Sabrina Carpenter for Skims.
In 2024, “Espresso” songstress Sabrina Carpenter channeled the ’90s in a marketing campaign for Skims’ lacy vary of lingerie.
“Skims has so many lovely underwear types that I used to be so excited to put on,” Carpenter mentioned in a press release. “I like each collections, particularly the delicacy of the Stretch Lace and the second-skin really feel of Matches Everyone. Each piece I wore was super-flattering and so comfy.”
WNBA Stars
Cameron Brink for Skims.
After Skims was introduced because the NBA, WNBA and USA Basketball’s official underwear associate in 2023, the model tapped star athletes Cameron Brink, Candace Parker, Kelsey Plum and Skylar Diggins-Smith for a 2024 marketing campaign. Timed simply forward of the league’s extremely anticipated season, the athletes modeled underwear from Skims’ fan favourite Matches Everyone line.
Jude Bellingham
Jude Bellingham for Skims.
Katja Rahlwes
Soccer participant Jude Bellingham modeled silhouettes from the Mens Cotton assortment in Skims’ newest marketing campaign.
“The chance to be featured in Skims Mens newest marketing campaign is unimaginable. It’s so vital for me to have flexibility and luxury once I’m enjoying and coaching, and even off-duty, and Skims meets these wants,” Bellingham mentioned in a press release.
Workforce USA
Sunisa Lee for Skims.
Skims
Because the official underwear associate for Workforce USA, Skims created a patriotic line pegged to the 2024 Paris Olympics. Star athletes together with Sunisa Lee and Caeleb Dressel appeared within the marketing campaign.
