Furthering its place throughout the American market, the Italian Commerce Company (ITA) will as soon as once more return to the Chicago Collective. The annual menswear commerce present held from August 3 to six on the Merchandise Mart will function greater than 62 Made in Italy vogue and equipment manufacturers.
The ITA partnership with the Chicago Collective comes sizzling off the heels of the ITA’s Miami Cabana swimwear present earlier this June. Notably, the ITA will even sponsor greater than 70 womenswear manufacturers on the upcoming New York Coterie present in September.
Within the attendance of its premium Italian manufacturers on the main trade commerce present, the ITA has constructed a profitable technique to assist promote its menswear — which has continued to develop at a gradual tempo over time. Particularly because the U.S. is the main shopper marketplace for Made in Italy vogue merchandise exterior of the European Union.
“The distinctive tailoring and elegance of Italian menswear is well-known all over the world and particularly by American retailers,” Erica Di Giovancarlo, Italian commerce commissioner advised Fairchild Studio. “These retailers are largely reporting a notable shift of their shoppers’ preferences, with the American market displaying a rising enthusiasm for extra event dressing and for professional tailoring.
The U.S. market has remained a degree of strategic relevance for the Italian vogue trade in attire, footwear, leather-based items, textiles, eyewear, cosmetics and extra for its dimension and its capability to drive shopper habits. In line with knowledge from the U.S. Division of Commerce, vogue accounts for the second largest imports from Italy, almost 18 p.c of the market in 2023. Furthermore, the U.S. imports from Italy of Style and Equipment within the first 4 months of 2024 totaled $3.88 billion.
“There may be an undisputed want to purchase merchandise which are made to final — funding items that symbolize the alternative of quick vogue,” mentioned Di Giovancarlo. “Our Italian manufacturers are answering with a trusted dedication to high quality and craftsmanship — however with a contemporary dose of innovation, tech materials
and sustainable practices — all in ways in which uniquely mix the previous with the long run.”
The Chicago Collective in partnership with the ITA has gathered the most effective artisanal manufacturers collectively for retailers that includes the sartorial custom of the Made in Italy manufacturers with its refined manufacturing strategies.
This yr, the ITA hosts a trademark lounge within the middle of the Italian Pavilion with a complimentary espresso bar within the morning and afternoons of an aperitivo with Italian-curated cocktails and bites to get pleasure from. The commerce group will even sponsor a post-show networking occasion with sponsored manufacturers and American retail companions.
