Final yr, Jude Bellingham joined the likes of Kim Kardashian, Lenny Kravitz, and Lewis Hamilton within the entrance row at Louis Vuitton’s spring/summer season menswear present. Sporting an all-black floral brocade shirt and trousers, the Actual Madrid participant added a white silk scarf and the usual trend week challenge: a pair of shades. After which this summer season, as he jetted to Germany for Euro 2024, the 21-year-old amped up his go well with with Louis Vuitton’s traditional Keepall Bandoulière 45 duffle, an LV signature since 1930.
All of the clues had been there. And this week, Louis Vuitton introduced Bellingham as an official “Buddy of the Home,” making the partnership between the 2 official.
“It’s such a pleasure to hitch the Louis Vuitton household,” Bellingham instructed our colleagues at British GQ. “Since I used to be younger, I’ve at all times been interested in the home. I’m so completely happy to proceed constructing a relationship with Pharrell, whose work I really admire.”
The union has introduced collectively top-of-the-line footballers on the planet and one in all its strongest trend manufacturers—one led, after all, by its one-of-one inventive director of menswear, Pharrell Williams. Since his ascension to LV’s highest perch in 2023, Williams has orchestrated a number of the most hyped moments in trend, like his joyous and larger-than-life debut present taking on Paris’ Pont Neuf, to his revival of home classics just like the Speedy bag, a Pharrell-ized model of now comes with a $1 million price ticket.
Of Bellingham’s appointment, Williams mentioned: “I am excited to welcome Jude to the home, his charismatic persona and what he has already achieved on his inspiring journey will add a lot to our LVers neighborhood,” which incorporates the likes of Pusha T and Carlos Alcaraz. The transfer additionally pairs Bellingham with one other younger celebrity: Victor Wembanyama joined Vuitton as an envoy again in February.
In a marketing campaign launched in tandem with the partnership, Bellingham is shot towards an inky gray background, decked out in LV double-breasted fits and embossed jackets. In one other shot, the footballer recreates his now-iconic open-armed purpose celebration (the identical second most not too long ago featured on the duvet of EA Sports activities’ FC 25), right here imposed over the shadows of a clamorous crowd.
