Canva has introduced its acquisition of the generative AI platform Leonardo.Ai, marking a major step in the direction of advancing its mission of empowering everybody to design. This acquisition is a part of Canva’s technique to scale its visible AI expertise and proceed innovating within the area of design.
Background and Targets
Since its launch in 2013, Canva has been dedicated to creating design accessible to everybody. At the moment, Canva helps over 190 million customers worldwide in bringing their concepts to life. With the acquisition of Leonardo.Ai, Canva goals to bolster its AI capabilities, enhancing its suite of AI merchandise and investing in continued analysis and innovation to form the way forward for visible AI.
Leonardo.Ai Integration
Leonardo.Ai, with its crew of 120 researchers, engineers, and designers, will proceed to develop its internet platform for its tens of millions of customers, now accelerated with Canva’s monetary assets, experience, and licensed content material from the Canva Creators program. This integration will enable Leonardo to increase its consumer base and improve its AI-generated pictures, graphics, and movies.
Advancing AI in Visible Communication
Canva has a historical past of investing in AI to enhance design instruments, beginning with the launch of its Background Remover instrument in 2019 and the acquisition of visible AI firm Kaleido in 2021. The introduction of the Textual content to Picture instrument in 2022 and the excellent suite of AI-powered merchandise, Magic Studio, in 2023, has pushed important consumer engagement, with Magic Studio getting used over 7 billion occasions.
Leonardo.Ai’s superior expertise will probably be built-in into Canva’s present merchandise, reminiscent of Magic Media, enhancing AI picture and video technology. This integration may even help deeper funding in foundational mannequin analysis and growth, essential for each Canva and Leonardo’s progress.
Advantages for Customers
The combination of Leonardo’s expertise will provide Canva customers enhanced capabilities in producing high-quality photos and movies. Leonardo’s fashions can produce a variety of kinds, from hyper-realistic pictures to animated illustrations, offering customers with highly effective instruments for artistic and strategic work. These developments will profit varied professionals, together with entrepreneurs, designers, creatives, and educators, by enabling them to scale their work effectively and successfully.
Sustaining Independence and Consumer Privateness
Leonardo will proceed to function independently, specializing in fast innovation, mannequin analysis, and product growth. Whereas benefiting from Canva’s assets, Leonardo will keep its personal product growth trajectory. Consumer content material from Canva won’t be shared with Leonardo until customers opt-in, guaranteeing privateness and management over information.
Picture: Canva
