What’s the function of a vogue marketing campaign if to not promote? Each season sees a model’s “seasonal push” in direction of a key bag, however it additionally serves as a method to outline and reinforce the model’s identification, seize the cultural zeitgeist, and interact customers on an emotional stage. Past going viral on social media, the flexibility to “promote” each when it comes to bodily luxurious items and a compelling narrative is crucial to the marketing campaign’s success. Enter Saint Laurent’s “Tan Strains” By Anthony Vaccarello. Beneath the artistic path of Anthony Vaccarello, photographer Henrik Purienne captures the warmth of summer season in a collection of titillating visuals.
Learn Extra: Saint Laurent Rive Droite Reveals Works by Photographer James Barnor
Instantly the viewer is greeted with the amalgamation of frisson and vogue as Saint Laurent’s seasonal releases are photographed alongside a feminine protagonist who has spent languishing hours by the pool, tanning on a tennis courtroom, or enjoying costume as much as the sound of outdated cassette tapes. Effervescent and ethereal, she embodies a carefree class that blurs the traces between fantasy and actuality, inviting the spectator right into a world the place model, journey, and luxurious intertwine seamlessly.
Learn Extra: Saint Laurent Debuts Movie Manufacturing Arm
The collection options an unique collection of equipment and way of life merchandise, together with new Saint Laurent Rive Droite collaborations corresponding to an unique bicycle developed with Californian specialist Micargi, a star sample tennis racket and matching tennis balls by Wilson, and a singular chromed motorbike helmet by the English luxurious model Hedon. Each the bicycle and helmet shall be accessible from August 1.
Learn Extra: Saint Laurent’s Largest Retailer Reinforces Model Path
Henrik Purienne superbly captures the solar’s “scorching” rays, juxtaposed with a play of sunshine and shadow because the marketing campaign’s characters disguise and emerge, seemingly whiling away the endless-seeming days in anticipation of what the night will deliver. The marketing campaign efficiently delivers want, escapism, and creative expression in a single. The Saint Laurent ready-to-wear baggage and equipment shine all of the whereas introduced in an elegantly provocative means.
The collection of visuals sees Anthony Vaccarello’s creative and inventive path come into play. As Kering aptly describes, Vaccarello has affirmed his sharp, 360-degree imaginative and prescient for Saint Laurent since his appointment in 2016. Saint Laurent’s Tan Strains is an additional extension of Vaccarello mastering the maison’s dynamics, “growing an all-round imaginative and prescient, bringing Saint Laurent into the longer term”.
Learn Extra: Saint Laurent Rive Droite Showcases Artist Laurent Pernot’s Pastel-Hued Artworks
For extra on the most recent in luxurious vogue and artwork reads, click on right here.
